# The Uniform Insights dashboard > The project-wide view of how your site is performing, covering sessions, conversions, top pages, visitor segments, and the tests and personalizations currently running. Source: https://docs.uniform.app/docs/guides/insights/insights-dashboard The Insights dashboard is the project-wide view of your analytics data. Open your project and select **Insights** in the left rail of the project dashboard. The tab appears once you have the **View insights** permission and Insights is enabled for the project. If the tab is there but shows a "Not configured" message, no tracking token has been generated yet. See [activate Insights](https://docs.uniform.app/docs/guides/insights/activate-insights). ![The Insights dashboard, with the date range and refresh controls in the header and the widgets laid out beneath.](https://docs.uniform.app/images/guides/insights/dashboard.png) ## Date range Everything on the dashboard is scoped by a single date range control in the header, offering the last 7 days, 14 days, 30 days, or 3 months. It defaults to the last 7 days, and your choice is remembered. Predefined ranges always end at the end of the previous full day; today is not included. Widgets that show a trend compare the selected range against the immediately preceding period of the same length. Selecting the last 7 days compares against the 7 days before that. The refresh button next to the date range refetches every widget at once. ## Widgets Widgets are hidden rather than shown empty when the Context entities they depend on do not exist. A project with no enrichments will not show the audience profile widget at all, and one with no A/B tests will not show the active tests table. This keeps the dashboard proportional to what you have configured. ### Sessions Total sessions for the period, with a trend against the previous period and a time series comparing the two. Two counters alongside the total break out how many of those sessions included an A/B test and how many included a personalization. A session is a single continuous visit, grouping all of a visitor's activity until 30 minutes of inactivity. Sessions are the denominator for most other rates on the dashboard, so an unexpected swing here is worth understanding before reading anything else. ![The sessions widget, with the counters for tested and personalized sessions and the current period plotted against the previous one.](https://docs.uniform.app/images/guides/insights/dashboard-sessions.png) ### Conversion rate Overall conversion rate for the period with its trend, alongside an **Optimized** conversion rate, which counts conversions from sessions where the visitor saw a non-control A/B test or personalization variation. The chart plots the top five conversion goals for the period. This widget only appears once you have at least one [conversion goal](https://docs.uniform.app/docs/guides/insights/measure-conversions) configured. ![The conversion rate widget, showing the overall and optimized rates above a chart of the top five conversion goals.](https://docs.uniform.app/images/guides/insights/dashboard-conversions.png) ### Top landing pages by sessions The pages where visitors most often begin a session. A toggle switches between grouping by composition and grouping by pathname. Grouping by composition is usually what you want: a dynamic composition serving many URLs aggregates into one row rather than scattering across a long tail of paths. Group by pathname when you need the literal URLs. ![Top landing pages grouped by composition, where one dynamic composition covers many URLs.](https://docs.uniform.app/images/guides/insights/dashboard-top-landingpages-sessions.png) ![The same widget grouped by pathname, listing the literal URLs visitors landed on.](https://docs.uniform.app/images/guides/insights/dashboard-top-landingpages-pathname.png) ### Top pages by sessions The same table and the same composition/pathname toggle, but counting every session that reached the page rather than only sessions that started there. ![Top pages grouped by composition.](https://docs.uniform.app/images/guides/insights/dashboard-top-pages-sessions-compositions.png) ![Top pages grouped by pathname.](https://docs.uniform.app/images/guides/insights/dashboard-top-pages-sessions-pathname.png) ### Top visitor segments The five audiences, intents, and signals most commonly assigned to visitors, as a percentage of sessions. Insights treats all three as segments because they share a public ID namespace. Use it to find which segments are large enough to be worth personalizing for. The widget only appears if the project has signals or aggregate dimensions configured. ![Top visitor segments as a percentage of sessions, with a tooltip showing the session count and segment type.](https://docs.uniform.app/images/guides/insights/dashboard-visitor-segments.png) ### Audience profile by enrichment category The distribution of [enrichment](https://docs.uniform.app/docs/guides/classification/enrichments) strength across all sessions, rendered as a radar or bar chart. Values are normalized to a 0-100 scale against the highest-scoring tag, so the chart shows relative interest rather than absolute totals. The widget only appears if the project has enrichments configured. ![Enrichment strength for the selected category, plotted as a radar chart.](https://docs.uniform.app/images/guides/insights/dashboard-enrichments.png) ### Active personalizations A table of the personalizations that ran during the period, with sessions and uplift for each. ![The active personalizations table, with sessions and uplift for each personalization.](https://docs.uniform.app/images/guides/insights/dashboard-personalization.png) Uplift is the percentage change in conversion rate between the personalized variation and the control. A `0%` uplift means either that the personalization is not outperforming the control, or that there is no control conversion data to compare against. ### Active tests A table of the A/B tests that ran during the period, with a significance indicator, sessions, and uplift. The significance column shows a checkmark when the test is both statistically and practically significant, and an hourglass when more data is needed. Hovering the indicator shows the p-value, z-score, observed effect, and sample sizes behind the verdict. See [how significance works](https://docs.uniform.app/docs/guides/insights/how-significance-works) for what the dashboard requires before it will call a result. ![The active tests table, where the hourglass in the significance column means the test needs more data.](https://docs.uniform.app/images/guides/insights/dashboard-tests.png) ### Marketing optimization A quadrant chart plotting your compositions by visit volume against conversions. Where a composition lands suggests what to do with it: - **High visits, low conversions** is the clearest opportunity to run an A/B test. - **High visits, high conversions** are your top performers, worth protecting. - **Low visits, low conversions** either need traffic or should be retired. - **Low visits, high conversions** would raise overall conversions if you sent more traffic their way. ![The marketing optimization quadrant chart, plotting each composition by visits against conversions.](https://docs.uniform.app/images/guides/insights/dashboard-mom-chart.png) ### Device type and bounce rate Two stat cards close out the dashboard. ![The most used device type and bounce rate stat cards.](https://docs.uniform.app/images/guides/insights/dashboard-devices-bounce-rate.png) **Most used device type** classifies sessions as desktop, mobile, iPad, or other from HTTP headers. Tablets other than iPad may report as desktop or mobile depending on the operating system and browser. **Bounce rate** is the share of sessions that ended without further interaction: no additional page views and no goal conversions. Enrichment and signal updates do not count as interaction, since those can fire automatically without the visitor doing anything. ## Going beyond the widgets The dashboard covers the questions most teams ask most often. For anything else, like a specific composition, a comparison between two locales, or traffic sources that appeared this week but not last, ask [Scout](https://docs.uniform.app/docs/guides/insights/ask-scout), which queries the same data directly.