# Analytics and CDP integrations

> Analytics integrations allow to measure the impact of personalization and A/B testing and Customer Data (CDP) integrations allow you to incorporate customer data and intelligence for personalization and A/B testing.

Source: https://docs.uniform.app/docs/integrations/data

Analytics integrations allow to measure the impact of personalization and A/B testing and Customer Data (CDP) and customer intelligence integrations allow you to incorporate customer data and intelligence for personalization and A/B testing.